Programmes Offered MBA Plus SVU
Sri Venkateswara University, Tirupati was established in 1954 and has grown over the past 52 years, as a premier institute of higher learning. It has gone through greater strides in the transformation of the University with acquiring necessary and modern sophisticated instrumentation to catch up with the world competition in academic and research programmes.
Right from its inception, the University has been laying more emphasis on teaching, research and extension activities in different subjects. The range of subject departments, courses and research programmes undertaken and promoted during the last fifty-two years reflect the Sri Venkateswara University's commitment in promoting socially relevant and inter-disciplinary programmes. Rayalaseema
The primary aim of the Roots- Rayalaseema University Collaborative MBA Program is to develop industry ready management professionals. Roots is working closely with various business houses in India to identify the industry’s skills requirements and expectations from graduating MBA students. The degrees issued by Roots- Rayalaseema University collaborative program are benchmarked against the globally accepted standards with peak employability potential. About Rayalaseema University
Kurnool is a city in the Kurnool district of Andhra Pradesh state in southern India. It is the administrative seat of the district. Kurnool is the gateway to Rayalaseema and the largest city in the area, with a population around 270,000. It has many educational institutions and is also a major hub for banking and insurance companies. History Villages have existed at this site for more than 2,000 years. Aurangazeb, the last Mogul King to rule India, conquered the Deccan in 1687 and left his governors, the Nizams, to rule the Andhra centres of Hyderabad and Kurnool. Both the Nizam of Hyderabad and Nawab of Kurnool declared independence and became sole rulers of their territories. Nawab Alaf Khan Bahadur was the first ruler of Kurnool and his descendants ruled it for over 200 years. In the early 18th century, the Nawabs merged with the sultan of Mysore and fought the British Empire. They are one of the few ruling dynasties who chose to fight rather than surrender to the British. Nawab Bunglow, the home of the last Nawab Alaf Khan, still stands on the banks of the river Tungabhadra. It is now being renovated to its former glory by the surviving members of the Nawab family residing in the U.A.E. The bunglow is expected to replicate the former glory of the Kingdom of Kurnool. The famous Chinese traveller Xuanzang, on his way to Kanchi, came through Kurnool. Konda Reddy Buruju There is a fort named Konda Reddy Buruju, constructed as a strategic watch tower by the rulers of the Vijayanagara Empire. Education kurnool is never known as a center of education with exception of a medical college until recenltly but the situation changed now with many new schools and colleges opening around the city.
The University is headquartered at Kurnool, the total courses offered by the university is 16. BBA First Year (FY)
| Sr No |
Sem I |
Sr No |
Sem II |
| 1 |
Business Organization & System (101) |
1 |
Principles Of Managements (201) |
| 2 |
Business Communication Skills (102) |
2 |
Principles Of Marketing (202) |
| 3 |
Business Accounting (103) |
3 |
Principles Of Finance (203) |
| 4 |
Business Economics (Micro) (104) |
4 |
Basics Of Cost Accounting (204) |
| 5 |
Business Mathematics (105) |
5 |
Business Statistics (205) |
| 6 |
Business Demography & Environmental Studies (106) |
6 |
Business Informatics ( 206) |
B B A 2nd Year (S Y)
| Sr No |
Sem III |
Sr No |
Sem IV |
| 1 |
Personality Development (301) |
1 |
Production & Operation Management (401) |
| 2 |
Business Laws (302) |
2 |
Industrial Relations & Labour Laws (402) |
| 3 |
Human Resource Management & Organizational Behaviors (303) |
3 |
Business Taxation (403) |
| 4 |
Management Accounting (304 ) |
4 |
International Business (404) |
| 5 |
Business Economics (Macro) (305) |
5 |
Management Information System (405) |
| 6 |
I.T. In Management ( 306) |
6 |
Business Exposure (Field visits) (406) |
B B A 3rd Year (T Y)
| Sr No |
Sem V |
Sr No |
Sem VI |
| 1 |
Supply & Chain Logistics (501) |
1 |
Project Management (601) |
| 2 |
Entrepreneurship Development (502 ) |
2 |
Quality Management (602) |
| 3 |
Business Ethics & Corporate governance (503) |
3 |
Management Control Systems (603) |
| 4 |
Research Methodology (504) Tools & Analysis |
4 |
E – Business (604) Pg 144 |
| 5 |
Specialization – I (505) |
5 |
Specialization – III (605) |
| 6 |
Specialization – II (506) |
6 |
Specialization – IV(606) | Area of Specilizations
MBA Plus
| Semester-1 (7) |
|
| Code |
Title of the paper |
Core/ |
No of credits |
Sessional Marks |
Semester End Marks |
Exam Duration |
Maximum Marks |
| Elective |
| MB001001 |
Management & Organizational Behaviour |
Core |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001002 |
Management Communication |
Core |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001003 |
Accounting for Managers |
Core |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001004 |
Statistics for Management |
Core |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001005 |
Mathemetics for Management |
Core |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001006 |
Managerial Economics |
Core |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001007 |
Management Information Systems & MS Office |
Core |
4 |
30 |
70 |
3 Hrs |
100 |
| Semester-II (4+3) |
Title of the paper |
Core/ |
No of credits |
Sessional Marks |
Semester End Marks |
Exam Duration |
Maximum Marks |
| Code |
Elective |
| MB002001 |
Marketing Management |
Core |
4 |
30 |
70 |
3 Hrs |
100 |
| MB002002 |
Financial Management |
Core |
4 |
30 |
70 |
3 Hrs |
100 |
| MB002003 |
Human Resource management |
Core |
4 |
30 |
70 |
3 Hrs |
100 |
| MB002004 |
Production Management |
Core |
4 |
30 |
70 |
3 Hrs |
100 |
| Electives |
|
| Marketing Area |
| Code |
Title of the paper |
Core/ |
No of credits |
Sessional Marks |
Semester End Marks |
Exam Duration |
Maximum Marks |
| Elective |
| MB001111 |
Consumer behavior |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001112 |
Customer Relationship Management |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001113 |
Sales Management |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001114 |
Advertisement & Sales Promotions |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001115 |
Product & Brand Management |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001116 |
Marketing Research & Strategy |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
|
|
|
|
|
|
|
|
| Finance Area |
|
| Code |
Title of the paper |
Core/ |
No of credits |
Sessional Marks |
Semester End Marks |
Exam Duration |
Maximum Marks |
| Elective |
| MB001121 |
Financial Markets |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001122 |
Financial Services |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001123 |
Macro Economics |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001124 |
Indian Financial Systems |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001125 |
Security Evaluation & Portfolio Management |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001126 |
Banking |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| HRM Area |
|
| Code |
Title of the paper |
Core/ |
No of credits |
Sessional Marks |
Semester End Marks |
Exam Duration |
Maximum Marks |
| Elective |
| MB001131 |
Training & Development |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001132 |
Business Etiquette |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001133 |
Human Resource Planning |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001134 |
Labour Laws & Legislation |
IE/EE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001135 |
Leadership Development |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001136 |
Reward & compensation Management |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| Systems Area |
|
| Code |
Title of the paper |
Core/ |
No of credits |
Sessional Marks |
Semester End Marks |
Exam Duration |
Maximum Marks |
| Elective |
| MB001141 |
Systems Analysis & Design |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001142 |
Database Management Systems |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001143 |
Data Mining & Data Warehousing |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001144 |
Computer Applications |
IE/EE |
4 |
30 |
70 |
3 Hrs |
100 |
| MB001145 |
Distributed Computing & Network Analysis |
IE |
4 |
30 |
70 |
3 Hrs |
100 |
|