Entrance Test for BA Mass Commumication On 19th June-Download application
Admissions Open for 2011 Batch
BBM-Global
BA-MASS Communication
Intermediate Global
 

Programmes Offered

MBA Plus

SVU

Sri Venkateswara University, Tirupati was established in 1954 and has grown over the past 52 years, as a premier institute of higher learning. It has gone through greater strides in the transformation of the University with acquiring necessary and modern sophisticated instrumentation to catch up with the world competition in academic and research programmes. 

Right from its inception, the University has been laying more emphasis on teaching, research and extension activities in different subjects. The range of subject departments, courses and research programmes undertaken and promoted during the last fifty-two years reflect the Sri Venkateswara University's commitment in promoting socially relevant and inter-disciplinary programmes.

Rayalaseema

The primary aim of the Roots- Rayalaseema University Collaborative MBA Program is to develop industry ready management professionals. Roots is working closely with various business houses in India to identify the industry’s skills requirements and expectations from graduating MBA students. The degrees issued by Roots- Rayalaseema University collaborative program are benchmarked against the globally accepted standards with peak employability potential.

About Rayalaseema University

Kurnool is a city in the Kurnool district of Andhra Pradesh state in southern India. It is the administrative seat of the district. Kurnool is the gateway to Rayalaseema and the largest city in the area, with a population around 270,000. It has many educational institutions and is also a major hub for banking and insurance companies. History Villages have existed at this site for more than 2,000 years. Aurangazeb, the last Mogul King to rule India, conquered the Deccan in 1687 and left his governors, the Nizams, to rule the Andhra centres of Hyderabad and Kurnool. Both the Nizam of Hyderabad and Nawab of Kurnool declared independence and became sole rulers of their territories. Nawab Alaf Khan Bahadur was the first ruler of Kurnool and his descendants ruled it for over 200 years. In the early 18th century, the Nawabs merged with the sultan of Mysore and fought the British Empire. They are one of the few ruling dynasties who chose to fight rather than surrender to the British. Nawab Bunglow, the home of the last Nawab Alaf Khan, still stands on the banks of the river Tungabhadra. It is now being renovated to its former glory by the surviving members of the Nawab family residing in the U.A.E. The bunglow is expected to replicate the former glory of the Kingdom of Kurnool. The famous Chinese traveller Xuanzang, on his way to Kanchi, came through Kurnool. Konda Reddy Buruju There is a fort named Konda Reddy Buruju, constructed as a strategic watch tower by the rulers of the Vijayanagara Empire. Education kurnool is never known as a center of education with exception of a medical college until recenltly but the situation changed now with many new schools and colleges opening around the city.

The University is headquartered at Kurnool, the total courses offered by the university is 16.

BBA First Year (FY)

Sr No Sem I Sr No Sem II
1 Business  Organization & System (101) 1 Principles Of Managements (201)
2 Business Communication Skills (102) 2 Principles Of Marketing (202)
3 Business Accounting (103) 3 Principles Of Finance (203)
4 Business Economics (Micro) (104) 4 Basics Of Cost Accounting (204)
5 Business Mathematics (105) 5 Business Statistics  (205)
6 Business Demography & Environmental Studies (106) 6 Business Informatics ( 206)

 

B B A 2nd Year (S Y)

Sr No Sem III Sr No Sem IV

 

B B A 3rd Year (T Y)

Sr No Sem V Sr No Sem VI
1 Supply & Chain Logistics  (501) 1 Project Management (601)
2 Entrepreneurship Development (502 ) 2 Quality Management (602)
3 Business Ethics & Corporate governance (503) 3 Management Control Systems (603)
4 Research Methodology (504) Tools & Analysis 4 E – Business (604) Pg 144
5 Specialization – I (505) 5 Specialization – III (605)
6 Specialization – II (506) 6 Specialization – IV(606)

Area of Specilizations

MBA Plus

Semester-1 (7)
Code Title of the paper Core/ No of credits Sessional Marks Semester End Marks Exam Duration Maximum Marks
Elective
MB001001 Management & Organizational Behaviour Core 4 30 70 3 Hrs 100
MB001002 Management Communication Core 4 30 70 3 Hrs 100
MB001003 Accounting for Managers Core 4 30 70 3 Hrs 100
MB001004 Statistics for Management Core 4 30 70 3 Hrs 100
MB001005 Mathemetics for Management Core 4 30 70 3 Hrs 100
MB001006 Managerial Economics Core 4 30 70 3 Hrs 100
MB001007 Management Information Systems & MS Office Core 4 30 70 3 Hrs 100

Semester-II (4+3) Title of the paper Core/ No of credits Sessional Marks Semester End Marks Exam Duration Maximum Marks
Code Elective
MB002001 Marketing Management Core 4 30 70 3 Hrs 100
MB002002 Financial Management Core 4 30 70 3 Hrs 100
MB002003 Human Resource management Core 4 30 70 3 Hrs 100
MB002004 Production Management Core 4 30 70 3 Hrs 100

Electives  
Marketing Area
Code Title of the paper Core/ No of credits Sessional Marks Semester End Marks Exam Duration Maximum Marks
Elective
MB001111 Consumer behavior IE 4 30 70 3 Hrs 100
MB001112 Customer Relationship Management IE 4 30 70 3 Hrs 100
MB001113 Sales Management IE 4 30 70 3 Hrs 100
MB001114 Advertisement & Sales Promotions IE 4 30 70 3 Hrs 100
MB001115 Product & Brand Management IE 4 30 70 3 Hrs 100
MB001116 Marketing Research & Strategy IE 4 30 70 3 Hrs 100

Finance Area  
Code Title of the paper Core/ No of credits Sessional Marks Semester End Marks Exam Duration Maximum Marks
Elective
MB001121 Financial Markets IE 4 30 70 3 Hrs 100
MB001122 Financial Services IE 4 30 70 3 Hrs 100
MB001123 Macro Economics IE 4 30 70 3 Hrs 100
MB001124 Indian Financial Systems IE 4 30 70 3 Hrs 100
MB001125 Security Evaluation & Portfolio Management IE 4 30 70 3 Hrs 100
MB001126 Banking IE 4 30 70 3 Hrs 100

HRM  Area  
Code Title of the paper Core/ No of credits Sessional Marks Semester End Marks Exam Duration Maximum Marks
Elective
MB001131 Training & Development IE 4 30 70 3 Hrs 100
MB001132 Business Etiquette IE 4 30 70 3 Hrs 100
MB001133 Human Resource Planning IE 4 30 70 3 Hrs 100
MB001134 Labour Laws & Legislation IE/EE 4 30 70 3 Hrs 100
MB001135 Leadership Development IE 4 30 70 3 Hrs 100
MB001136 Reward & compensation Management IE 4 30 70 3 Hrs 100

Systems  Area  
Code Title of the paper Core/ No of credits Sessional Marks Semester End Marks Exam Duration Maximum Marks
Elective
MB001141 Systems Analysis & Design IE 4 30 70 3 Hrs 100
MB001142 Database Management Systems IE 4 30 70 3 Hrs 100
MB001143 Data Mining & Data Warehousing IE 4 30 70 3 Hrs 100
MB001144 Computer Applications IE/EE 4 30 70 3 Hrs 100
MB001145 Distributed Computing & Network Analysis IE 4 30 70 3 Hrs 100

Semester IV
Internship
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